The purpose of a focus group in an evaluation is to determine perceptions, feelings and ways of thinking about various aspects of the evaluand. Unfortunately this important method for collecting data appears to be relatively easy to use. As a consequence the required rigor for preparing the data collectors, selecting participants and implementing the group discussion may not be employed. This will reduce substantially the value of data collected.
The attached file is a set of guidelines for using this important method more rigorously. Comments and suggestions welcome.
LINK → Focus Group Guidelines